Wednesday, November 14, 2012

The Cradle to Cradle Products Innovation Institute at Greenbuild in San Francisco

Bill McDonough speaks at this morning's press conference:

Institute president Bridgett Luther appears on the video at the booth.  This creative work of Jeff Bagley and his team is a big hit here among a group of people who know the difference between average and excellent:

The back of the booth:

Not easy to see, but photos scrolling through with people holding the 'I Prefer C2CCertified sign'

The main tower, the work of Mike Ross!

Jonathan Powers from the White House (left) and Lane Burt from the U.S. Green Building Council--the host of Greenbuild:

It's time for you to prefer too!

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